Reflection, taking stock and upcoming changes
I do hope that everyone is staying safe out there and that both you and your loved ones are keeping well?
COVID-19 has had a profound effect on our entire world and is genuinely unprecedented, it has made a lot of us stop and think about how and why we do the things that we do. It has also made me stop and think about what I can do to help others, no matter how small. I am a firm believer that if we all make small changes, and decisions for the greater good, then it can only be a good thing for all of us. As a result, I have been spending this lockdown period looking at how the business can be better, for you, for our local community, for the environment and for our nation’s economy.
So with this in mind, I would like to let you all know about all the upcoming changes I am introducing:
Weekly blog post and newsletter
We will be creating a new weekly blog post and newsletter covering some relevant topics and frequent questions that I often get asked by you. If you have any questions then do, please either contact me or let me know in the comments and I will add them to the ‘to do’ list and will do my best to let you know when they are coming.
This will be returning but with a new twist. We will cover the whole range of tools that we use to create our products, from the common to the downright weird! If you would like to learn more about them, then please do follow us on our social media or sign up for our newsletter.
Every week we will be asking a question and getting your feedback and thoughts on lots of different topics. You will even get the chance to pick the name any new upcoming products! As an extra bonus, one lucky person that chooses the most selected and therefore the winning name will win one of them!
Each and every month, on a Friday, we will give you £5 off any product worth over £20. It’s that simple. A little thank you from us to you! Sign up for our newsletter as the only catch is that you won’t know which Friday it is unless you follow us!
Again, returning, but better than ever. Every single one has been tested on my son, and he has promoted them to the ultimate level of true ‘Dad jokes’. You know you want them…
Support Small Saturday
On a more serious note, there are many reasons our historic high street is dying. Far too many to list here but those small local companies haven’t all disappeared, many have just moved. Some got swallowed up by big companies, but some made the switch to online. With that online move comes a whole new world of really technical challenges, that for a small company can often feel insurmountable. So to do my bit to help and support others like us, I would like to introduce our ‘Support Small Saturday’ plan.
Each and every Saturday we will be actively promoting 5 other local micro-businesses. We will link to and follow them in our social media channels as well as provide a link to them on a dedicated page on our website. This is to help you to find them and support them if you can. It would also be awesome if these companies could pay this forward as well to help spread the word even further.
The link to the dedicated page is here.
If you know of any, including your own business, let us know, and we will add them to our future support list. We only ask that this be for micro-companies.
We will also work with the current growing social campaign tags of:
We realise that it isn’t always possible, but this only works if we don’t go to the Amazons of this world but instead spend our money with these fantastic local companies.
Flash discount day
Every so often we will be having spot flash discount days ranging from up to to 50% to free shipping. You’ll need to sign up for our newsletter to catch them!
We are about to hold our first-ever customer survey to help us to get some vital feedback from you as to how well we did or what we can improve. We would be eternally grateful if you could grab a cup of tea or coffee and spend a couple of minutes to give us some feedback. We will hopefully make it worth your while.
We have been planning a stack of new products, and we hope that you will love them. Watch this space for updates.
I know it seems hard but like any storm, this will pass. We will recover, heal and come out stronger.
Stay safe and kindest regards,
Andy, Walnut Tree Leather.